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Business Scenarios for Windows Media DRM
Microsoft® Windows Media® DRM is extremely scalable and
customizable. It serves the needs of virtually any size organization and meets
the demands of virtually any kind of digital transaction.
Unikron Live DRM: Enjoying concerts and sports events real-time as they
With the Windows Media DRM 9 Series, content owners can now deliver protected
live digital media content—such as news, rock concerts, or major sporting
events—over the Internet as the events are happening, without requiring that
the content first be batched and saved. A music label could offer consumers a
customizable concert package with a choice of upcoming performances. Once the
transaction is complete, consumers can watch the live performances streamed
over the Internet as they occur.
Digital Media Preview-and-Purchase
Using Windows Media DRM, a retail Web site offers consumers the option to
preview songs before buying them. The consumer is allowed to download any song
and play it two times in exchange for registering with the service. The third
time the consumer attempts to listen to the file, he is taken directly to the
retailers Web site, where he is given instructions on how to purchase the
music. The content owner is able to promote its recording artists and albums on
the Internet while cutting down on marketing costs and also to use registration
information to strengthen its mailing list.
A content owner creates a digital cinematic experience for consumers similar to
cable pay-per-view. A consumer visits a virtual video store, provides
registration information and a credit card, and rents a movie to play on her
PC. The movie, protected with Windows Media DRM, is streamed to the consumer's
For $10 a month, a consumer visits a web site that allows him unlimited access
to a large collection of songs. He downloads a number of songs and plays them
as often a he wants. Using Windows Media DRM, the content owner creates a
licenses model with start and end dates. For each song the consumer selects, a
license that expires on the last day of the months is pre-delivered to him. The
next month, he can no longer play them because his monthly license has expired.
He is automatically prompted to pay his monthly fee, after which he is issued
new licenses that expire on the last day of the next month.
One File, Different Licenses
A consumer visits a retail Web site and finds a song she likes. During the
purchase process, she is asked to choose the license she desires. For a small
fee, she can play the song for one month. For a larger fee, she can play the
song forever and transfer the song to a portable device. She chooses the
latter. Windows Media Rights Manager, the license server of Windows Media DRM,
issues a license to her with no expiration date that also includes the right to
play the file on her portable music device.
Company Presentations/Protection of Sensitive Material
An employee was unable to attend a company meeting about a new sales program
and now wants to view the briefing. Because the company doesn't want the
information to leak out to its competitors, it has protected the streamed
content using Windows Media DRM. When the employee selects the presentation on
his office PC, a one-time license for the content is issued silently, and the
video begins streaming.
As part of a career development program, an employee is taking a marketing
class offered by a major university located out of state. The university has
saved videos of all the presentations in the course and has encrypted them
using Windows Media DRM so they can be streamed or downloaded to students
computers after the acquisition of a license. The employee logs in, and a
license is sent to her computer. The company uses the license as an attendance
record and also for billing purposes.
Find out how we can help to protect your videos.
Email us or call
416-481-6861 or 1-800-670-0366 for more information.
“Unikron is finally bringing our
expectations of the Video Streaming revolution into the age
of real video streaming.”
Consultant at G. Ryan Design