gtag('config', 'AW-1000062254');
top of page

Should you hire a video production agency or do it yourself?

Any business that wants to succeed and be recognized in the current business environment needs to have a strong online presence. Video production is one of the best ways to establish a powerful online presence.

The question is: is it worth it to hire a video production agency or should you do it yourself? While every project is unique, here is some general information about the cost to shoot a professional video.

How much does a videographer cost in a city like Toronto or New York?

The cost of a videographer in North America can vary depending on their level of experience, equipment, and the complexity of the project. On average, a freelance videographer in Canada may charge between $75 to $175 per hour, you pay what you get, including the quality of the camera and the operators. Camera operators can be tasked with half a day (5hrs) or a full day (10hrs) of videography.

It's important to keep in mind that a videographer's rate does not necessarily include their time shooting and editing the video. Additionally, some videographers may charge for travel time and expenses if the shoot location is outside of their usual service area. In addition to this, their rate will account for the quality of the equipment they use.

The quality of their equipment is important, but even more important is the expertise of the camera operator. All videographers have access to 4K cameras, but not all videographers have the right lenses and skill to make high quality videos.

Having a video agency handle it all, can save you a lot of money and headaches.

How much should I pay for video production?

The cost of a project is not simply based on the length of the video but rather a wide range of factors. The cost of video production can vary greatly depending on the project's scope, duration, and complexity. On average, a small to medium-sized video production can cost between $5,000 to $20,000. However, large-scale productions, such as broadcast commercials, can cost upwards of $50,000 or more.

It's important to note that video production costs are often broken down into pre-production, production, and post-production stages.

Pre-production includes tasks such as scriptwriting, storyboarding, talent selection and location scouting. Production involves shooting the video, while post-production includes editing, sound adjustments, and color correction.

When hiring a video production company, it's necessary to discuss your project's specific needs and budget to ensure that the production company can provide you with an accurate quote. The process is similar when hiring a freelance videographer.

How much does a video producer or hire a video production agency charge per hour?

Video producers often charge an hourly rate or a project fee. On average, a video producer in Toronto charges between $100 to $200 per hour. However, rates can vary depending on the producer's experience, the complexity of the project, and the producer's involvement in the production process.

It's important to note that a video producer's role can vary depending on the project's needs. A producer may handle tasks such as budgeting, scheduling, and crew management, while others may also be involved in creative tasks such as script development and directing. Working with a production company has the benefit of doing it all for you.

Production only: How much does it cost to shoot a professional video?

The cost of shooting a professional video can vary depending on several factors, including the project's location, film studio, talents, voiceovers, audio engineer, and required equipment. On average, a professional video shoot can cost between $1,000 to $7,000 per day.

hire a video production agency

It's important to note that video production costs can add up quickly, and it's essential to budget for unexpected expenses, such as equipment rentals and additional crew members. When budgeting for a professional video shoot, it's essential to consider the project's goals and determine what resources are necessary to achieve them. Having a conversation with the production company is always the best way to go as they can walk you through what is needed.

Is it worth it?

In conclusion, the cost of video production in North America can vary depending on several factors. Should you hire a videographer to be supervised by you? It could work but it's important to work with a reputable video agency that can provide you with a detailed custom quote based on your project's specific needs and budget.

By doing so, you can ensure that you receive a high-quality video that meets your expectations and achieves your project's goals.


bottom of page