As technology evolves, artificial intelligence (AI) is becoming increasingly important in video production
AI Image generated
Video production has come a long way since its inception. Today, businesses of all sizes and industries rely on videos to reach their target audiences. Videos can be used for anything from product demos and tutorials to brand storytelling and entertainment. As technology evolves, artificial intelligence (AI) is becoming increasingly important in video production. In this article, we will explore the benefits and limitations of using artificial intelligence in video production, along with innovative applications like Shutterstock, Getty Images, Fliki, and Synthesia.
advantages of using artificial intelligence in video production
One of the most significant advantages of using artificial intelligence in video production is the ability to access an extensive library of stock photos and videos, like those offered by Shutterstock and Getty Images. Also, in creating a script, you can use ChatGPT. This feature is particularly useful for small businesses or those on a tight budget. Stock footage can save time and money, as you don't have to shoot new footage for every video and ChatGPT can give you the right script if you can prompt it with the right guideline as a Video Producer. Also, with the help of AI, you can quickly find the right stock photo or video to suit your needs.
Fliki, a platform that turns text into video with AI voices
However, AI does have its limitations. While voiceovers can be automated with AI, they often sound robotic, even though you can adjust the tone. Fliki, a platform that turns text into video with AI voices, can help address this issue to an extent. For an even more realistic touch, Synthesia offers a library of dozens of digital real-looking avatars from all around the world, allowing you to choose the voice that best matches the body before inputting your script.
Educational or instructional videos
Another factor to consider is the type of videos that AI is best suited for. Educational or instructional videos, such as explainer videos or tutorials, can benefit from using artificial intelligence in video production. AI can help automate tasks such as video editing, making the process faster and more efficient. However, for more creative videos that require a unique story or brand messaging, AI may fall short, that's when you need a Video Agency or a Video Production house that has young scriptwriters that use ChatGPT and their creativity. It's essential to strike a balance between automation and creativity to ensure that the video meets the intended purpose.
can AI replace human involvement in video production entirely?
The big question is, can AI replace human involvement in video production entirely? While AI can streamline some aspects of video production, it can't replace the creativity and personal touch that a creative human can provide. Even Netflix, which uses AI to recommend content to its users, still requires human involvement in scriptwriting and direction. AI can provide suggestions and automate some processes, but it's ultimately up to human decision-makers to guide the project.
In conclusion, AI can be a valuable tool in video production, particularly for small businesses and educational videos. However, it's important to remember that AI has its limitations and cannot replace human creativity entirely. A successful video production strategy requires a balance between automation and human touch to create engaging content that resonates with the intended audience. So while artificial intelligence can be a helpful assistant in video production, it's up to humans to steer the ship and make the final decisions.
The next time you work with a video production agency, be sure to ask if they utilize AI tools like ChatGPT in their creative process. Request a storyboard created by AI, with their team's input, to see how the technology can enhance their work. Chances are, if the agency has the right people using AI tools effectively, you'll be impressed by the high-quality video output that combines the best of both worlds – human creativity and artificial intelligence.
Keywords: Artificial Intelligence in Video Production, Fliki, ChatGPT, Video Production, Shutterstock, Getty Images, Stockphoto, Stockvideo, Voice Overs, Creativity, AI, ChatGPT, Education, Netflix, Human Touch, Synthesia, artificial intelligence